Our Mission
To protect, empower and positively impact the mental and physical health and well-being of parents experiencing baby loss.
Our Vision
To empower a generation of well-equipped and well-informed bereaved parents who feel confident, supported and motivated to break the baby loss taboo; to celebrate their baby and to champion better bereavement care.
Our Goal
To be the leading baby loss and pregnancy after loss charity in the South West, providing compassionate tailored support to every bereaved parent.
Love
Embracing each unique person with reliance and acceptance as we walk shoulder to shoulder together on the journey of life after loss.
Positivity
Optimistically looking for solutions, opportunities and achievements despite hardship or pain.
Respect
Accepting everyone for who they are and for what they want to become.
Belonging
Creating a mutually supportive community of acceptance, inclusion and identity which organically form & foster friendship.
Compassion
Delivering support with understanding and acknowledgement through shared experience.
Courage
Building confidence to take action each day despite facing difficulty, pain or suffering.
Gratitude
Appreciating the little things that to us, are the big things.