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Awareness Campaigns with Luna's Fund
We are passionate about creating opportunities and safe spaces for the families we support to share their story as they help us to create impactful awareness campaigns to continue on our mission of breaking the baby loss taboo.
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We are incredibly grateful and proud of the brave and inspiring parents and family members we support who have courageously offered their time and energy to share their baby's story, helping another family feel less alone.
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If you have been supported by Luna's Fund through baby loss or pregnancy after loss, and you would like to share your story, get in touch with us.
Dads Grieve Too
Two parents. One unimaginable loss. Dads, you are not forgotten. Offering a lifeline after loss with Luna’s Fund.
We see you. We hear you. We are here for you.
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This film was created and edited by Tom Carder Media and Josh Foley.
Say their name
with Starbucks
Offering a lifeline after loss to the whole family, Luna's Fund shares its first awareness campaign highlighting the devastation and domino effect baby loss has on the whole family through the simplicity of a coffee cup.
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This film was created and edited by Tom Carder Media.
The Story of Arlo and journey to Hattie
Incredibly brave mother Jasmine of baby Arlo and rainbow baby Hattie shares her story and how Luna's Fund, the baby loss charity, supported her following the loss of her son and throughout her journey of pregnancy after loss.
This video was filmed and edited by the filmmaking students at Plymouth University.
The Story of Honey
The inspiring, strong Louise, mother to baby Honey, shares the story of her beautiful daughter who was stillborn at 41 weeks and complexities of navigating life after loss with three sons of differing ages.
This video was filmed and edited by the filmmaking students at Plymouth University.
The Story of Rhodi
Jasmine and Scott bravely share the story of their son Rhodi who died at 10 days old from Group B Strep. They share how they navigated life after loss alongside parenting their 2 year old daughter Dollie at the time, and how they managed pregnancy after loss during their journey to Elio.
This video was filmed and edited by the filmmaking students at Plymouth University.
A note of love from Bereavement Midwife
Meet one of the incredible bereavement midwives, Jaime, and learn how she supports families through the heartbreak of baby loss.
In this video, she shares what her role means, how she walks alongside parents in their darkest moments, and why she recommends Luna’s Fund to help families find care, comfort, and hope.
This video was filmed and edited by the filmmaking students at Plymouth University.
Every name tells a story, this one is for...
Luna-Karen
"Luna-Karen was our rainbow baby after a very early loss in 2019 and a long battle with infertility. We tried for four years and didn’t think it was going to happen until we were very surprised to find out that we were expecting. We were so excited and overjoyed that we told family members immediately — we couldn’t believe that this was actually happening to us. It was finally our time.
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I had complications in early pregnancy, which I was reassured about, so when we reached the 12 week mark, I finally started to relax. People say you’re “out of the woods” at 12 weeks. I genuinely believed this. I remember going to our 12 week scan in utter disbelief that the baby on the screen was ours — moving around and healthy!
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When we went to our gender scan, as we sat in the waiting room, the radio started playing “Waiting for a Girl Like You” by Foreigner. Jay and I just looked at each other and knew. And when the room later lit up pink, it was just the best day of my life.
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We decided on her name the moment we saw her — Luna. Luna Karen Hobbs, our beautiful baby girl, healthy and growing. I think I’d already ordered a little outfit, pink with moons on, before we had even got back home! That was going to be her “coming home” outfit, we had decided!
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We had our anomaly scan on the 17th October and I couldn’t believe how much she had grown - even though I had a beautiful bump, I still couldn’t believe it. I finally sighed a big sigh of relief when they said that she was okay. She was in the 51 percentile range and they could see no issues.
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We left for Wales and enjoyed a lovely evening with family. I was finally able to share the news that we were having a little girl. Our family showered us with gifts and so much love — it was, and still remains, such a beautiful memory.
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But in the early hours of the 20th of October, everything changed. I started getting pains. I wasn’t sure, so I called the maternity triage line, and they said it sounded like pelvic girdle pain, which I’d already been having. I tried to stay calm and go back to sleep.
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A few hours later, the pain became unbearable — coming in waves. I remember thinking, these can’t be contractions, surely not. I started to Google and panic set in. I called the maternity line back and they told me to go to the nearest maternity unit. By that point, I couldn’t even stand up from the pain. I still was in denial as she was my first baby, I didn’t know what labour felt like. Maybe I was just being too sensitive? But deep down, I knew.
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Jay drove us to the local hospital, about an hour away from where we were staying with family. We arrived at maternity and I was taken into a room. It’s all a blur now, but I remember the doctor turning to me and saying, “I’m really sorry, you’re in labour — and there’s nothing we can do.”
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That was the moment my entire world went dark. Both of us raw shock disbelief. I don’t think anything can prepare you for that moment.
We were taken to a beautiful private room, the Primrose Suite, in Prince Charles Hospital, Merthyr Tydfil. Our Luna-Karen was born at 17:23 at 20+1 and lived until approximately 18:30. We made the decision to hyphenate her middle name. I lost my mum when I was a baby, so now they are together, we felt it right that their names be also.
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We spent two nights with her at the hospital. The staff were so kind and accommodating. I remember the midwives, Bec and Steph, who delivered Luna — they were incredible. I think while we were there the staff had done a full rotation, and we’d met almost everyone. They even came together to buy Jay and I some Chinese food. I cannot fault the care, compassion, and respect they gave to Me, Jay and Luna during our time together as a family.
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Walking out of that hospital on the evening 22nd of October 2024 was one of the hardest things I’ve ever had to do. As we drove back over the Brecon Beacons, the crescent moon followed us the whole way. We were stuck in Wales for two weeks because NHS Wales and NHS England are so separate.
The medical examiner had to produce a report before Luna was able to leave the hospital. We had to finalise funeral plans. We had to go to a town we didn’t know to register our baby. Luna-Karen’s birth and death certificate came in a little pink folder — something you’d expect to hold happy news.
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I remember leaving the registrar’s office and heading straight to the retail park we’d been to the day before Luna was born, looking at baby clothes with my sister, which is still a special memory of mine. We wandered around the shops, searching for things to buy for her. We found some jewellery to pin to her knitted dress, and a memory box with moons on it.
We were just two broken people, walking around like ghosts, trying to make sense of something that never will make sense. Everything felt surreal — like the world was moving, but I wasn’t part of it anymore.
We had to choose a coffin. We had to choose music. How do you even do that? How can you possibly think of doing something like that when, only a week ago, you were planning a future — and now you’re planning a funeral? It just doesn’t make sense. We had to go home before the funeral. We had a few days, so we had a baby blanket made from my wedding dress to wrap our baby girl in.
Luna’s funeral was held on the 4th of November in Wales. I remember walking in, carrying her tiny white coffin with my husband. It was just the two of us there, because I felt that having anyone else would be too much.
We chose the song “La La Lu” from Lady and the Tramp. I used to play a Disney playlist to her when I was in the bath — she’d always wake up then — and that song always made me think of her. I don’t think I’ve listened to it since.
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It was a very short service — too short — because I didn’t want to let her go. Placing her on the plinth, watching the curtains come around, and having to walk away was the hardest thing I ever had to do in my entire life. I wouldn’t wish that on anyone.
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Afterwards, Jay was told about Luna’s Fund by a colleague at work. I was taken back by the synchronicity and how I have never heard of this charity before! We reached out and shared Luna-Karen’s story with them. They were incredibly compassionate, Aimee and Emma arranged for us to go to Deer Park the weekend after Luna’s funeral. I was overwhelmed by the amount of care and thought that had gone into everything.
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We arrived at the beautiful lodge to find a box of remembrance gifts from Luna’s Fund, a huge hamper of food, and a space just for us — a quiet place away from a world that keeps moving even though ours had stopped. This was such an important time for us to reconnect and sit with our feelings.
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Almost year on, and I can safely say the pain doesn’t get any easier. You just learn to carry it. Some days it’s too heavy, and that’s okay. Some days it’s a little quieter, and that’s perfectly okay too. We are thankful to have found amazing support within the baby loss community— a parallel universe nobody really talks about, but why not? These are our babies. They should be remembered. They are just as valuable and worthy as any child on earth. I’ve found comfort talking to other mums and have formed close friendships that I know will last a lifetime, though I wish we’d never met under these circumstances.
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For the most part, we have had amazing support from friends and family, but there are always a handful that will let you down. My advice to anybody who is experiencing or has experienced baby loss is this: you are not alone. Reach out to every single support you can get. And if somebody tells you that you’re wrong for grieving the way that you are, they are lucky they don’t understand. Your baby, your grief, your journey.
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Thank you for listening to our darling daughter’s story.
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Jay and Chelsi
Oakley
Our story may differ slightly to others, or it may not. We were expecting our first little boy after experiencing a few precious miscarriages, so the excitement we felt was overwhelming. We were looking forward to welcoming our beautiful son, Oakley, in July 2025.
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Throughout the pregnancy I experienced several episodes of reduced movements and had numerous growth scans, but we were always reassured that our baby was healthy. The day before I went into labour I went into triage again for another episode of reduced movements. Like every time before, we were reassured that everything was fine.
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On Sunday 13 July 2025 at around 11pm, I woke up feeling what I thought were Braxton Hicks. I woke my husband Harry and we quickly realised there was a pattern. We were so excited. After speaking with triage and waiting for the contractions to become more consistent, we made our way to the hospital. We were singing and dancing in the car, chatting about Oakley and even wondering if we had put his car seat in correctly.
When we arrived on the labour ward they used a Doppler machine to check Oakley’s heartbeat. After around five minutes they asked us to come with them to a delivery room so they could use ultrasound, as they thought my anterior placenta might be blocking the sound. When we walked into the room we were met by two doctors and three midwives.
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They placed the monitoring bands on my belly and began scanning. That was when we were told that Oakley’s heart had stopped. Our whole world crumbled in that moment. We kept hoping they were wrong, but deep down we knew something was terribly wrong.
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Oakley was born at 15:53 on Monday 14 July, weighing 6.2 lbs. He was the most beautiful baby we had ever seen. So perfect, but so still. The silence in the room was deafening and our hearts shattered.
We spent three days with him in the Daisy Suite with the cold cot beside us. We held him, dressed him, read to him and spent every moment we could with our precious boy. Those memories will stay with us forever.
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Coming home to a house full of baby things but no baby was one of the hardest moments we have ever faced. The silence was overwhelming.
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Our story is still being written. After further testing we found out that Oakley had Down syndrome following a post mortem on the placenta. We were asked to have blood tests to see if either of us were carriers of the extra chromosome 21.
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Six weeks later we received the results. That phone call was something we dreaded. When we were told that neither of us were carriers it was the first piece of good news we had received. The emotional weight of everything was so overwhelming that Harry ran to the bathroom to be sick. Even good news felt difficult to process after everything we had been through.
Thankfully, Luna’s Fund was there to support us from the very beginning. Our bereavement nurses referred us and Aimee made contact with us almost immediately. She even took the time to FaceTime us and listen to our story for over two hours. In that moment we felt truly heard.
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Luna’s Fund arranged a stay for us at a deer park in Looe which was absolutely beautiful. It gave us the chance to step away from the silence at home and grieve together in nature. It was exactly what we needed.
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We also connected with Emma from the team and instantly felt comforted by her thoughtful messages. Through Luna’s Fund we found people who truly understood what we were going through. The people we have met have become dear friends and we know we can reach out at any time.
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Oakley has taught us that life is incredibly precious and that the small inconveniences we once worried about simply do not matter anymore. He has made Harry and me stronger and closer than ever.
He also inspired change in our lives. I started my own beauty business and wrote a book for siblings of babies taken too soon. Harry noticed how little support there was for dads and wrote a book sharing his perspective and his story as a father navigating baby loss.
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None of this would have happened without Oakley.
Everything we have become in these past months is because of our beautiful son.
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Our hearts ache for him every single day and we know that will never stop. But the lessons he has taught us will stay with us forever. We know he is looking down on us and we hope we are making him proud.
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Oakley will always be the little boy who strengthened our relationship with each other and connected us with people we never knew we needed.
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He will always be our son.
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Sophie and Harry 💜🦋