Meet Our Team
Our Employees
First hand experience, family and compassion is at the heart of what we do and who we are! Meet our amazing team of employees and Trustees who are the backbone of the Charity.
Aimee Green
Luna’s Mum
Chief Executive Officer
I’m Aimee, Luna’s Mum and the Founder and CEO of Luna’s Fund. After a decade working in HR, payroll and admin, I poured my skills into building the charity from the ground up, learning everything from compliance and accounting to marketing, fundraising, and family support.
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I’m a creative, high energy and compassionate person who believes anything is possible with the right help and determination. I love people, connection, and using my lived experience to empower bereaved parents.
From being in the darkest place at 23 to thriving in my thirties, I’m living proof that joy can return even when you cannot imagine it.
Nicki Dunwell
Fundraising Coordinator
I've worked as a Public Relations Officer for the Royal Navy for nearly 20 years and I'm a former civil servant. In that role I helped a number of Service personnel with their fundraising efforts for various charities.
Aimee and I actually worked together for a short period of time, and I have followed the charity's journey from its inception.
I have been tempted out of semi-retirement to join the Luna's Fund team and offer my extensive experience to help the Charity grow. I have two grown-up daughters and I spend two days a week running around after my toddler grandson.
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I'm here to support you with your fundraising needs and enquiries along with press releases and supporting Aimee, the Trustees and the team to reach the Charity's goal.
Emma Oakley
Service Delivery Coordinator
I've worked as a peer support worker for the NHS using my lived experience of loss from losing my darling son Bradley at full term in 2011, to support others.
I've endured pregnancy after loss twice to bring my two daughters into the world and I have the personal experience, professional knowledge and the understanding to provide the crucial support parents need.
I have solid connections with the Royal Cornwall Hospital Trust NHS, Truro, and I enjoy supporting families during their hardest days with friendly conversation, making bookings for getaways and antenatal scans and checking in with them along the way. It feels like a journey and I'm grateful to be part of each of theirs.
I teach horse riding on the side and I love to ride in my own time to sustain my mental health and well-being.
Madie Moore
Events Coordinator
Being a team member of Luna’s Fund truly feels like a full circle moment for me. From having been supported by Aimee and the team myself, to now supporting others through the creation of meaningful events and experiences feels like a dream.
I bring the knowledge I’ve gained from my professional experience in marketing and events to elevate the charity in this new and exciting role.
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I have lived experience of child loss and pregnancy after loss so this unique perspective will help me raise awareness, connect with the public and support our beneficiaries at events.
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I'm here to support you with the creation of an event you have in mind and to hear of any suggestions or feedback for future events!
Meet Our Trustees
Sally Green
Luna's Nanny, Secretary
Sally here, Luna's Nanny and proud mother to Aimee. I am extremely hard working, dedicated and driven.
My passion derives from my experience through a Nanny's eyes. I am keen to support the Grandparents of loss by offering a listening ear.
My role consists of liaising with all ambassadors to generate awareness through fundraising activities and offering compassionate support and understanding to all bereaved grandparents who are suffering the double loss of their grandchild and the old version of their child.
Steve Green
Luna’s Grandad, Treasurer, Compliance Manager
I'm Steve, Luna's Grandad and father to Aimee.
I am fortunate enough to have an in depth knowledge of charity compliance and accountancy which I have gained throughout my career in Business Management.
This excites me as I am able to utilise these skills to benefit my granddaughter's charity.
I'm fun loving, ambitious and always up for a challenge. The compliance page on the website is my happy place!
Helena Campbell
Medical Negligance Solicitor
I’m Helena, a medical negligence solicitor and a long standing advocate for Luna’s Fund and families affected by baby loss.
Throughout my career I’ve had the privilege of supporting parents through some of the most difficult moments of their lives, and this work fuels my passion for improving care, compassion, and understanding within the system.
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As a Trustee, I’m committed to using my legal expertise to protect and strengthen the charity as it grows, ensuring we remain compliant, resilient and always family centred.
I’m thoughtful, driven, and deeply dedicated to helping Luna’s Fund continue its vital work for bereaved parents.
Lloyd Wright
Luca's Daddy, Support for Dads
I'm Lloyd, I am the father of twins, Luca and Mia, born in 2023. My son Luca passed away at 18 days old, and I now navigate life as the parent of a surviving twin. This journey has given me a perspective shaped by the immense joy of raising Mia, as well as the deep and enduring grief of losing her brother. I share this with compassion and openness, in the hope that it helps others feel understood and less alone.
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With a profession and background rooted in resilience, problem solving and people focused work, I’m passionate about bringing a dad’s perspective to the charity’s development.
Supporting other fathers, championing their voices, and helping shape the future of the charity means a great deal to me. I’m down to earth, committed, and always ready to get stuck into a new challenge.
It’s a privilege to play a part in strengthening the charity that helped me, so we can continue to make a real difference for families navigating life after baby loss.
Jonathan Pidgen
Fundraising Activist
I'm Jonathan best known as Pidge. I have been involved with the charity from the offset with my wife and two children.
I'm usually wearing a running vest, partaking in quizzes, or supporting on the sidelines with them over the years! I'm excited to offer my support and expertise on this side of the table.
Having not personally experienced baby loss, I offer a fresh perspective for the team whilst understanding the core values and aspirations of the charity having watched them evolve from the beginning.
I'm a trained physiotherapist by day so I always come in handy after sporting events!
I'm laid back, compassionate and a true family man who is always up for a challenge.
Kate Vincent
Hospital Relations
Fundraising Activist, Angel Mum to Ayla
I’m Kate & Ayla’s Mum. In my profession I am a registered nurse so I am passionate about effective bereavement care.
Having had first hand experience of baby loss as a bereaved parent, and by receiving exceptional care and support from Luna’s Fund after our daughter's death in 2020; you will be able to trust that I can empathise with your situation whilst offering practical and emotional support.
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I have also endured pregnancy after loss so I can relate, empathise and support parents facing the journey of baby loss and beyond.
Sally Taylor
Chair & Strategic Planning
I’m Sally Taylor, former Chief Executive of St Luke’s Hospice in Plymouth (1994–2016), and former Non-Executive Director and vice-chair of Torbay and South Devon NHS Foundation Trust (2013 - 2022). I’m honoured to lend my experience and support to Luna’s Fund
Over more than two decades leading one of the region’s most respected palliative care charities, I helped steer the organisation through major growth, uphold the highest standards of care, and build strong governance and financial stability.
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I bring a wealth of charity leadership, compliance, and operational knowledge to help Luna’s Fund grow responsibly and sustainably.
I’m passionate about ensuring our charity remains resilient, well managed, and able to deliver support and compassion to bereaved families for years to come.
Ryan Conroy - Founder and Lifetime Advocate
Ryan has been instrumental in helping to bring Luna’s Fund into existence, and his dedication as Luna’s dad has always been at the heart of the charity.
From the very beginning, in the hospital just hours after losing Luna, his idea for the charity was so special. He has been passionate about raising awareness of baby loss and supporting families navigating unimaginable grief from the offset.
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His passion and advocacy remain a lasting part of Luna’s Fund’s story. His commitment to honouring Luna’s memory and championing bereaved parents continues to inspire everything we do. Recognising him as Founder & Lifetime Advocate feels like the right way to honour his contribution and the unwavering love and drive that helped lay the foundations of the charity.
